Ty Unicorn Plush — The Gift That Never Goes Out of Style

Unicorns have stayed in the gift market longer than most trends. Kids love them from a young age and that love often continues into adulthood.

Unicorns took off 15 - 20 years ago and have not left.

The appeal is consistent across age groups — toddlers, primary school kids, tweens, and adults who simply love something a bit magical. A well-made unicorn plush at the right price sells itself.

They nurture mystery and wonder in such a wonderful way. 

The Ty unicorn range at Beanie Boos Australia covers 8 products across Beanie Boos and Beanie Bellies, with both regular and clip formats available.

In the Beanie Boos category, the standout names are Fantasia, Gumball, Rosette, and Harmonie. Each has its own distinct colouring — Rosette is purple, Gumball brings a more playful palette, Harmonie and Fantasia offer the classic pastel unicorn look that drives the most consistent sales. All regular Beanie Boos unicorns are $11.99. The clip versions — Fantasia and Pixy the White Unicorn — come in at $6.99, ideal for the counter or as a low-cost gift addition.

The Beanie Bellies range adds Skylar the Unicorn at $11.99, with a clip version also available at $6.99. The Bellies format is softer and rounder — a different look from the big-eyed Boos, and one that appeals to buyers wanting something more traditionally plush.

The clip format deserves a mention here. Unicorn clips at $6.99 are among the easier impulse purchases in any gift shop. They attach to bags, keyrings, and pencil cases. Kids see them and want them immediately. They require no thought from the buyer and no explanation at the counter.

The full Ty unicorn range covers enough variety to display as a section. Different colours, different formats, and a price spread from $6.99 to $11.99 gives customers a real choice without overwhelming them.

Browse the full unicorn range at www.beanieboosaustralia.com.