It's Gumball's birthday this week, and the unicorn shelf is fully stocked

Every Ty character has an official birthday, and this week belongs to Gumball the Unicorn, born August 13. We are not planning a cake, but we did make sure the unicorn shelf was full, because if any category deserves a celebration it is this one. Unicorns never stop selling. Trends come and go around them, and the unicorns just keep leaving the shop.

The Beanie Boos are the heart of the range. Gumball, Fantasia, Harmonie and Rosette the Purple Unicorn, each $11.99 with the big glitter eyes the line is famous for. Skylar carries the flag for the Beanie Bellies at the same price, so there is a unicorn whichever side of the Ty family your household has sworn loyalty to.

The clips are $6.99: Skylar, Fantasia and Pixy the White Unicorn, sized for schoolbags and pencil cases. If you have watched the bag charm trend take over school gates this year, this is the version that does not require negotiating over something imported and unlicensed. A Ty clip is the real thing at pocket money money.

And then, a ring-in we refuse to apologise for: Twilight Sparkle from My Little Pony, on a Beanie Bouncer at $9.99. Technically an alicorn, as any eight year old will tell you at length. She sits on the unicorn shelf and nobody has complained yet.

For gift buyers, the guidance is short. Any $11.99 unicorn is a safe birthday present for a child you half know, the clips are the party bag and reward-jar heroes, and if the recipient's birthday happens to fall near a character's official one, you have a story to tell with the gift.

The full herd, blessing, or whatever a group of unicorns is called, is at beanieboosaustralia.com, in stock now.