From Blocks to Snuggles: Minecraft Steve Joins the Ty Beanie Baby Family

The world's best-selling video game has crossed over into the world's most famous plush collection. Steve, the face of Minecraft, is now a Ty Beanie Baby, and he has just arrived at Beanie Boos Australia for $11.99.

For the Minecraft fan in your life, this one needs no introduction. For everyone else, here is why Steve is set to be one of the most asked-for plush toys of the year.

The most recognisable character in gaming

Minecraft has been played by hundreds of millions of people around the world, and Steve is its hero. He is the character players first meet when they enter the game, the miner, builder and survivor behind more than a decade of blocky adventures. A big-screen film and an endless stream of new game updates have kept Minecraft at the centre of playground conversation, so demand for Minecraft merchandise remains as strong as ever.

Ty's Floppy version takes Steve's famous pixelated look, the blue shirt, dark hair and determined face, and softens it into a cuddly companion. It is a clever contrast: a character made entirely of hard square blocks, reimagined as something perfect for snuggling.

Classic Beanie Baby quality

Steve stands around 15 cm tall, the classic Beanie Baby size that has made the collection a favourite for over thirty years. The Floppy design gives him a soft, relaxed feel that is ideal for carrying, cuddling and displaying. Like all genuine Ty products, he is made to the quality standard that parents and collectors trust.

A gift that works for every Minecraft fan

Steve suits a wide audience. Young players get a soft version of their in-game hero for bedtime and adventures away from the screen. Older fans and collectors get an official Ty and Minecraft crossover piece for the shelf. And at $11.99, he is priced for birthday presents, rewards and party gifts without a second thought.

Craft your order today

Minecraft Steve Floppy is available now at Beanie Boos Australia, with free standard shipping on orders of $150 and over, plus Click and Collect and Afterpay options. Licensed crossover plush like this tends to sell through quickly, so if there is a Minecraft player in your house, mine this one before it is gone.